SHDZ turned eyewear into silhouette. Conceived by Ye, engineered by Yeezy, and backed by Gap, it stripped identity to its most iconic shape. Shot by Nick Knight, the campaign erased ego and centered form. No logo. No face. Just future.

SHDZ turned eyewear into silhouette. Conceived by Ye, engineered by Yeezy, and backed by Gap, it stripped identity to its most iconic shape. Shot by Nick Knight, the campaign erased ego and centered form. No logo. No face. Just future.

We partner with artists, athletes, creators, and cultural catalysts to turn influence into ownership.

We partner with artists, athletes, creators, and cultural catalysts to turn attention into equity.

We partner with artists, athletes, creators, and cultural catalysts to turn influence into ownership.