SHDZ turned eyewear into silhouette. Conceived by Ye, engineered by Yeezy, and backed by Gap, it stripped identity to its most iconic shape. Shot by Nick Knight, the campaign erased ego and centered form. No logo. No face. Just future.
SHDZ turned eyewear into silhouette. Conceived by Ye, engineered by Yeezy, and backed by Gap, it stripped identity to its most iconic shape. Shot by Nick Knight, the campaign erased ego and centered form. No logo. No face. Just future.






Pandemonium is a specialist creative studio that builds consumer brands in partnership with elite-talent.
Pandemonium is a specialist creative studio that builds consumer brands in partnership with
elite-talent.
Pandemonium is a specialist creative studio that builds consumer brands in partnership
with elite-talent.