So It Goes took Lucky Brand back to its Americana roots, frayed denim, borrowed tees, and California light. The shoot felt like a mixtape, lo-fi, nostalgic, and full of golden-hour grit.
So It Goes took Lucky Brand back to its Americana roots, frayed denim, borrowed tees, and California light. The shoot felt like a mixtape, lo-fi, nostalgic, and full of golden-hour grit.
We partner with artists, athletes, creators, and cultural catalysts to turn influence into ownership.
We partner with artists, athletes, creators, and cultural catalysts to turn attention into equity.
We partner with artists, athletes, creators, and cultural catalysts to turn influence into ownership.