This wasn’t brand work, it was cultural architecture. Bacardi tapped Kendrick Lamar to shape a music-first collaboration built on storytelling, heritage, and creative equity. The result, a new blueprint for how legacy brands show up in sound and space.
This wasn’t brand work, it was cultural architecture. Bacardi tapped Kendrick Lamar to shape a music-first collaboration built on storytelling, heritage, and creative equity. The result, a new blueprint for how legacy brands show up in sound and space.
We partner with artists, athletes, creators, and cultural catalysts to turn influence into ownership.
We partner with artists, athletes, creators, and cultural catalysts to turn attention into equity.
We partner with artists, athletes, creators, and cultural catalysts to turn influence into ownership.