This wasn’t brand work, it was cultural architecture. Bacardi tapped Kendrick Lamar to shape a music-first collaboration built on storytelling, heritage, and creative equity. The result, a new blueprint for how legacy brands show up in sound and space.
This wasn’t brand work, it was cultural architecture. Bacardi tapped Kendrick Lamar to shape a music-first collaboration built on storytelling, heritage, and creative equity. The result, a new blueprint for how legacy brands show up in sound and space.






Pandemonium is a specialist creative studio that builds consumer brands in partnership with elite-talent.
Pandemonium is a specialist creative studio that builds consumer brands in partnership with
elite-talent.
Pandemonium is a specialist creative studio that builds consumer brands in partnership
with elite-talent.