Gucci through the So It Goes filter meant swapping spectacle for story. The visuals felt stolen, intimate, lived-in. This wasn’t about the runway, it was about the road trip, the cigarette break, the flash of real life in designer clothes.
Gucci through the So It Goes filter meant swapping spectacle for story. The visuals felt stolen, intimate, lived-in. This wasn’t about the runway, it was about the road trip, the cigarette break, the flash of real life in designer clothes.
We partner with artists, athletes, creators, and cultural catalysts to turn influence into ownership.
We partner with artists, athletes, creators, and cultural catalysts to turn attention into equity.
We partner with artists, athletes, creators, and cultural catalysts to turn influence into ownership.