Play gave Ed Sheeran a new stage, one built for touch, comfort, and everyday rhythm. It wasn’t merch. It was method. A quiet, confident move that leaned into intimacy, low-key storytelling, and the simplicity of showing up as yourself.

Play gave Ed Sheeran a new stage, one built for touch, comfort, and everyday rhythm. It wasn’t merch. It was method. A quiet, confident move that leaned into intimacy, low-key storytelling, and the simplicity of showing up as yourself.

We partner with artists, athletes, creators, and cultural catalysts to turn influence into ownership.

We partner with artists, athletes, creators, and cultural catalysts to turn attention into equity.

We partner with artists, athletes, creators, and cultural catalysts to turn influence into ownership.