Play gave Ed Sheeran a new stage, one built for touch, comfort, and everyday rhythm. It wasn’t merch. It was method. A quiet, confident move that leaned into intimacy, low-key storytelling, and the simplicity of showing up as yourself.
Play gave Ed Sheeran a new stage, one built for touch, comfort, and everyday rhythm. It wasn’t merch. It was method. A quiet, confident move that leaned into intimacy, low-key storytelling, and the simplicity of showing up as yourself.






Pandemonium is a specialist creative studio that builds consumer brands in partnership with elite-talent.
Pandemonium is a specialist creative studio that builds consumer brands in partnership with
elite-talent.
Pandemonium is a specialist creative studio that builds consumer brands in partnership
with elite-talent.