So It Goes reimagined CHANEL through the lens of indie culture. Less polished, more poetic. The result was a quietly radical take on luxury, one that honored heritage but whispered it instead of shouting.
So It Goes reimagined CHANEL through the lens of indie culture. Less polished, more poetic. The result was a quietly radical take on luxury, one that honored heritage but whispered it instead of shouting.
We partner with artists, athletes, creators, and cultural catalysts to turn influence into ownership.
We partner with artists, athletes, creators, and cultural catalysts to turn attention into equity.
We partner with artists, athletes, creators, and cultural catalysts to turn influence into ownership.