Pandemonium builds consumer brands in partnership with elite-talent founders.
SkyLrk x Justin Bieber
SkyLrk took Bieber’s global spotlight and distilled it into slides, eyewear, and essentials for the next wave. Bold color, unbothered styling, and everyday iconography made it more than product; it became a shorthand for pop-era self-expression.
SkyLrk x Justin Bieber
SkyLrk took Bieber’s global spotlight and distilled it into slides, eyewear, and essentials for the next wave. Bold color, unbothered styling, and everyday iconography made it more than product; it became a shorthand for pop-era self-expression.
YZY x GAP x SHDZ
SHDZ turned eyewear into silhouette. Conceived by Ye, engineered by Yeezy, and backed by Gap, it stripped identity to its most iconic shape. Shot by Nick Knight, the campaign erased ego and centered form. No logo. No face. Just future.
YZY x GAP x SHDZ
SHDZ turned eyewear into silhouette. Conceived by Ye, engineered by Yeezy, and backed by Gap, it stripped identity to its most iconic shape. Shot by Nick Knight, the campaign erased ego and centered form. No logo. No face. Just future.
Bruno Mars x Lacoste
Ricky Regal was more than a character, it was a moodboard brought to life. Bruno Mars turned Lacoste into a cinematic universe of velvet, swagger, and retro color. High-gloss leisurewear with runway energy, designed to move, flex, and headline.
Bruno Mars x Lacoste
Ricky Regal was more than a character, it was a moodboard brought to life. Bruno Mars turned Lacoste into a cinematic universe of velvet, swagger, and retro color. High-gloss leisurewear with runway energy, designed to move, flex, and headline.
Born Outside
Born Outside was built for modern nomads, rooted in culture, driven by purpose, crafted and scaled by Pay Close Attention. It’s Italian luxury streetwear with Dubai DNA, designed for movement and meaning. Built with integrity, worn locally with intention.
Born Outside
Born Outside was built for modern nomads, rooted in culture, driven by purpose, crafted and scaled by Pay Close Attention. It’s Italian luxury streetwear with Dubai DNA, designed for movement and meaning. Built with integrity, worn locally with intention.
Palace x Gap
Gap’s Americana got spun through the Palace remix. Dua Lipa brought the heat, Mel C brought the history, and Lev Tanju brought the mischief. Together they created a global drop with streetwear credibility and mass cultural nostalgia. This wasn’t a collab, it was a culture jam.
Palace x Gap
Gap’s Americana got spun through the Palace remix. Dua Lipa brought the heat, Mel C brought the history, and Lev Tanju brought the mischief. Together they created a global drop with streetwear credibility and mass cultural nostalgia. This wasn’t a collab, it was a culture jam.
Junya Wattanabe
Junya Watanabe re-engineered the ordinary. Denim meets deconstruction; utility becomes poetry. Every garment is a quiet revolution built with intellectual rigor and emotional restraint. Japanese minimalism colliding with punk geometry, the future folded and stitched.
Junya Wattanabe
Junya Watanabe re-engineered the ordinary. Denim meets deconstruction; utility becomes poetry. Every garment is a quiet revolution built with intellectual rigor and emotional restraint. Japanese minimalism colliding with punk geometry, the future folded and stitched.
Kanye West x Yeezy x Balenciaga
YZY didn’t follow the system, it rewired it. Built with singular vision and engineered by Balenciaga, the brand blurred the line between streetwear and sculpture, status and statement. Every release wasn’t a product drop, it was a cultural shift. This was design as disruption, influence as infrastructure.
Kanye West x Yeezy x Balenciaga
YZY didn’t follow the system, it rewired it. Built with singular vision and engineered by Balenciaga, the brand blurred the line between streetwear and sculpture, status and statement. Every release wasn’t a product drop, it was a cultural shift. This was design as disruption, influence as infrastructure.
Damien Hirst
Damien Hirst doesn’t design clothes; he designs contradictions. Precision meets provocation through spots, skulls, and sacred hearts turned wearable art. It’s existential luxury for the bold and the bored, a gallery you can walk through, one breath at a time.
Damien Hirst
Damien Hirst doesn’t design clothes; he designs contradictions. Precision meets provocation through spots, skulls, and sacred hearts turned wearable art. It’s existential luxury for the bold and the bored, a gallery you can walk through, one breath at a time.
Happy Mondays
Happy Mondays turned chaos into culture. Acid-house attitude stitched into Brit grit, tracksuits, leather, and irreverent charm. It’s not nostalgia, it’s noise in motion. From Manchester basements to global runways, the brand still moves like the beat never stopped.
Happy Mondays
Happy Mondays turned chaos into culture. Acid-house attitude stitched into Brit grit, tracksuits, leather, and irreverent charm. It’s not nostalgia, it’s noise in motion. From Manchester basements to global runways, the brand still moves like the beat never stopped.
Jean Paul Gautier
Jean Paul Gaultier made rebellion wearable. Corsets and sailors, stripes and scandal in a constant conversation between gender, glamour, and grit. It’s French defiance dressed in tailoring, perfume, and performance. Every stitch a wink, every collection a love affair with audacity.
Jean Paul Gautier
Jean Paul Gaultier made rebellion wearable. Corsets and sailors, stripes and scandal in a constant conversation between gender, glamour, and grit. It’s French defiance dressed in tailoring, perfume, and performance. Every stitch a wink, every collection a love affair with audacity.
The Giving Movement
The Giving Movement is rewriting the rules of fashion from the inside out. With PCA, the brand scaled its impact globally, merging purpose, product, and profit. From Dubai to New York, it’s conscious capitalism, in motion.
The Giving Movement
The Giving Movement is rewriting the rules of fashion from the inside out. With PCA, the brand scaled its impact globally, merging purpose, product, and profit. From Dubai to New York, it’s conscious capitalism, in motion.
Vivienne Westwood x Virgin
Punk met planet. When Virgin Atlantic handed Vivienne Westwood the uniform brief, she turned it into a manifesto. Draped, structured, sustainable, and sexy. A masterclass in designing for rebellion, even at 30,000 feet.
Vivienne Westwood x Virgin
Punk met planet. When Virgin Atlantic handed Vivienne Westwood the uniform brief, she turned it into a manifesto. Draped, structured, sustainable, and sexy. A masterclass in designing for rebellion, even at 30,000 feet.
Jordan
The most prominent sneakers are the Air Jordan 4s, which were released in three colorways. They feature denim uppers and distinctive Levi's branding. The shoes are limited-edition and are now primarily available on resale and consignment sites.
Jordan
The most prominent sneakers are the Air Jordan 4s, which were released in three colorways. They feature denim uppers and distinctive Levi's branding. The shoes are limited-edition and are now primarily available on resale and consignment sites.
Kendrick x Bacardi
Collaboration between Kendrick Lamar and Bacardi. Kendrick was one of three artists, alongside Calvin Harris and Ellie Goulding, on a private island in Puerto Rico.
Kendrick x Bacardi
Collaboration between Kendrick Lamar and Bacardi. Kendrick was one of three artists, alongside Calvin Harris and Ellie Goulding, on a private island in Puerto Rico.